162: LinkedIn Strategies That Actually Work In 2025 | Richard Bliss

Release Date: 

May 6, 2025

Release Date: May 6

If you treat LinkedIn like Facebook or Instagram, you are never going to succeed.

Most people copy what works on other platforms. They chase likes and shares, and end up with zero traction. But what if the secret to LinkedIn wasn’t more content, but better conversation?

In today’s episode, Damon is joined by Richard Bliss, LinkedIn and social selling strategist, bestselling author of DigitalFirst Leadership, and trainer to top sales teams and executives.

What You’ll Learn:

  • Why LinkedIn’s algorithm punishes likes and rewards conversations
  • The surprising reason video underperforms—and what to post instead
  • How to get your posts in front of key prospects and decision-makers
  • A team-based content strategy that drives real engagement
  • The five-day comment challenge to boost your visibility by 300%
  • How to use Sales Navigator to find warm leads (not spam strangers)

In This Episode:

  • 00:01 – Introduction to Richard Bliss
  • 01:00 – Why LinkedIn isn’t like Instagram or X
  • 06:00 – The algorithm’s secret: comments > likes
  • 09:00 – How to add links without killing your reach
  • 11:00 – Why preview images reduce post engagement
  • 13:00 – Text vs. video: what works best on personal pages
  • 18:00 – The 3 myths execs believe about LinkedIn
  • 20:00 – How CEOs can lead in just 10 minutes a day
  • 27:00 – Why commenting beats cold outreach
  • 30:00 – The pre-conference strategy that boosted real-world sales
  • 35:00 – Where new reps should start on LinkedIn
  • 36:00 – Richard’s 5-day challenge for 300% more profile views
  • 39:00 – Purpose-driven content and prospecting
  • 41:00 – The “Hero Post” framework for team-wide visibility
  • 48:00 – How to use Sales Navigator to uncover warm leads fast

About the Guest:

Richard Bliss is a LinkedIn expert, social selling strategist and trainer, and author of Digital-First Leadership.  He is the founder and president of BlissPoint, a social media consulting company that helps improve executives' online communications and sales teams' social selling behaviors.

Resources Referenced:

Want to Learn More?:  

  • For more episodes on personal growth and success stories, subscribe to “The Learn-It-All Podcast.”
  • Share this episode to motivate others.
  • Visit learnit.com for additional resources and learning opportunities.

Podcast Contact Information:  

Show transcript
Close transcript
Be a Guest on The Learn-It-All Podcast

Share:

Share on FacebookShare on XShare via email

Interested?

Talk to an expert

Other episodes

The Swirl logo™ is a trademark of AXELOS Limited, used under permission of AXELOS Limited.
All rights reserved. © 2024 LEARN IT!