Personal Development

Strategic planning 101: Craft a mission statement

Strategic planning - a daunting process! Here's a tip to get you started:

Strategic planning 101: Craft a mission statement
Editorial Team
April 2, 2019
Strategic planning 101: Craft a mission statement

Begin by creating a mission statement

Mission statements aren’t just for organizations. Write one for yourself or your team to gain clarity of focus, set expectations and standards of excellence, and ensure everyone is working towards the same goal. Answer these questions to craft a mission statement in 5 minutes:

  • WHO are you?
  • WHAT do you do?
  • HOW do you do it?
  • WHY is your value needed?

Once you have answered these questions, create your statement by merging your responses using “linker” words (that, to, ensuring, for, is, by...etc.).

Here is my example:

I am a facilitator and trainer who helps professionals improve their skills to lead from where they are. By offering in-person and remote trainings, I provide flexible, hands-on, and real-world learning opportunities. I add value by creating customized, fun learning experiences that leave a lasting impact on participants, ensuring they come away with ideas and tools to implement immediately.