BUSINESS WRITING 1 DAY SEMINAR (7 PDUs)
ROI
Through an understanding of business communication and email best practices, you will learn how to quickly construct focused, clear and persuasive business communication. Our Business Writing tools make it easier to communicate feeling in writing, bottom line your message and design an argument to diplomatically persuade and influence your audience.
Experience
This one-day seminar combines interactive lectures with hands-on writing activities and exercises that allow you to explore how to construct effective and professionally written communication. The main requirement of effective business writing, especially email, is clarity. Employers want their employees' written communications to be direct, grammatically correct, and easy to read. Careless errors may lead the reader to believe there are also errors in the facts, and the writer loses credibility and trustworthiness.
Regardless of your situation, this interactive workshop will give you valuable tools to use immediately. We explore the common pitfalls of email communication and review formal business writing models. Faculty challenges you to analyze and reflect on your professional writing proficiency and supports you as you build skills that will make you more effective and productive in all business communication.
Session Topics for the Business Writing Program
- Understand the formal business letter framework
- Recognize the benefits and drawbacks of e-mail communication
- Effectively communicate feeling in writing
- Discover how to establish goals in your written communication and learn how to bottom line your message
- Analyze your audience to ensure that your message is well received
- Learn how to diplomatically argue a point that persuades your audience
- Avoid embarrassment and error proof your writing
- Break through writers block with structured brainstorming techniques
Additional Reading
Writing On The Job: A Norton Pocket Guide. Brereton, John C. 1997
Writing Marketing: Literary Lessons from Academic Authorities. Brown, Stephen. 2005
E-Mail: A Write It Well Guide: How To Write And Manage E-Mail In The Workplace. Chan, Janis Fisher. 2005
Writing On The Job: Quick, Practical Solutions To All Your Business Writing Problems. Ferrara, Cosmo F. 1995
Successful Writing at Work. Kolin, Philip C. 2007
Audience
Individual contributors, emerging leaders and mid-level leaders seeking to increase their confidence and proficiency in business writing will benefit from this workshop. This course is suitable for any person who wants a better understanding of best practices around email communication and formal business writing practices. English language learners find this course to be a safe and productive forum to raise questions about English language conventions and frameworks. Participants use this course to identify their strengths and areas of improvement in written communication.
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