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Business Writing
Duration: 1 Day
Module Price: $450

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Are your emails well-written, succinct, and instructive? Do you think your e-mails get read first because of the way they are written?  Do you utilize the current best practices to write persuasively and professionally?  

E-mail has become the single most important communication tool in business today. Unfortunately, poorly written e-mails damage relationships, ruin sales opportunities, and prevent career advancement. Every e-mail sent is scrutinized by its recipient – so it is vital that your e-mails create a favorable image.

Effective writing is not a natural talent. On the contrary, it is a relatively simple skill that no businessperson should be without. In this class, you’ll learn practical and useful techniques. You’ll be able to write from the readers’ point of view, organize information clearly and logically, and present a professional image of yourself and your organization.
You will learn the common pitfalls of poorly written e-mail communications and how to create e-mails that will get read first. You will enhance your learning with exercises, assessment tools, and group discussions.

How You Will Benefit

  • Avoid embarrassment & error-proof your writing
  • Use structured brainstorming techniques to break through writer’s block
  • Recognize the benefits and drawbacks of e-mail communication
  • Write e-mail subject lines that get your e-mail read first
  • Utilize proven business writing methods to sound professional
  • Effectively communicate feeling in writing
  • Identify and communicate the central theme to your audience
  • Learn how to diplomatically argue a point that persuades your audience

Who Should Attend

  • Business professionals at all levels who want to improve their writing and communication skills through email and other written methods

Available Formats
1 Day Course
Customized Course
Power Tool Offering
Client site or L! Site

Credits
7PDU

What You Will Cover
   
Writing With Structure and Clarity

  • Learning the framework for a formal business letter
  • Breaking through writer’s block
  • Writing with structure:
    • Outlining
    • Reverse Outlining
    • Drafting
  • Recognizing common grammar mistakes

Writing Effective E-mails

  • Understanding the common pitfalls of e-mail use
  • Establishing your goal to bottom line your message
  • Writing effective subject lines
  • Checking for tone
  • Error-proofing your writing

Writing to Persuade and Influence

  • Gain and sustain your readers’ attention
  • Package your argument using proven influencing approaches
  • Identify the benefits of your written communication from your readers’ point of view
  • Anticipate and counter objections

Developing an Action Plan

  • Get work done by crafting a persuasive written communication by applying the tools and concepts from this class

EM 11.2010


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  Course Schedule
  GTR = Guaranteed To Run
Classes with checkboxes in this column are Guaranteed To Run
 Enroll  Begin Date  Time  Course Part  Location Payment Options
      Private Class -   Contact Us  Custom  Your Location - Phone Us 415-693-0250  -  Email  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
  This class is Guaranteed To Run    Tue - 06/04/2013   9:00AM - 5:00PM (PST)    Day 1  San Francisco  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
     Mon - 06/10/2013   6:00AM - 2:00PM (PST)  Day 1  New York  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
  This class is Guaranteed To Run    Thu - 07/11/2013   9:00AM - 5:00PM (PST)    Day 1  San Francisco  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
     Wed - 08/07/2013   6:00AM - 2:00PM (PST)  Day 1  New York  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
  This class is Guaranteed To Run    Thu - 08/22/2013   9:00AM - 5:00PM (PST)    Day 1  San Francisco  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
  This class is Guaranteed To Run    Wed - 10/02/2013   9:00AM - 5:00PM (PST)  Day 1  San Francisco  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
     Mon - 10/21/2013   6:00AM - 2:00PM (PST)    Day 1  New York  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
  This class is Guaranteed To Run    Thu - 11/07/2013   9:00AM - 5:00PM (PST)  Day 1  San Francisco  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
     Thu - 12/26/2013   9:00AM - 5:00PM (PST)    Day 1  San Francisco  
This class is eligible for Microsoft Software Assurance vouchers.
 
This class is eligible for Citrix vouchers.
 

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