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Storytelling for Business

Duration: 1 Day
Course Price: $450

Learn how to use your day-to-day experiences to make and reinforce points in a business setting. You’ll also learn specific story patterns to use in explaining why change is happening, to change people’s minds, to overcome objections, and to illustrate success.  Whether you're an analyst crunching numbers, a manager needing to communicate in a data-driven way, or a leader responsible for presentations to your board or other stakeholders, this workshop will give you the tools to tell more effective stories with data.

Learn how to use your day-to-day experiences to make and reinforce points in a business setting. You’ll also learn specific story patterns to use in explaining why change is happening, to change people’s minds, to overcome objections, and to illustrate success.  Whether you're an analyst crunching numbers, a manager needing to communicate in a data-driven way, or a leader responsible for presentations to your board or other stakeholders, this workshop will give you the tools to tell more effective stories with data.

What You Will Cover

Why Storytelling Matters In Business

  • Identify Opportunities to Use Compelling Stories in Conversations, Meetings or Presentations
  • Learn Story Crafting Frameworks to Communicate with Emotional Power and Foster Understanding and Agreement
    • Construct Dynamic Characters
    • Build a Powerful Narrative
    • Avoid Common Story Crafting and Telling Pitfalls
  • Mini Action Plan

Create and Tell Stories

  • Mine For Great Stories From Your Experiences
  • Select The Right Story for The Right Audience and Purpose
  • Identify the Wisdom From Your Story
  • Tell Your Story like a “Ted Talker”
  • Mini Action Plan

Discover and Tell The Stories Hidden Within Your Data

  • Learn to Think of Your Analysis as a Story: Use a Story Structure
  • Be Authentic: Your Story Will Flow
  • Be Visual: Think Of Yourself as a Film Editor
  • Make it Easy for You and Your Audience
  • Learn How to Invite and Direct Discussion
  • Mini Action Plan

Source Material

  • Storytelling with Data: A Data Visualization Guide for Business Professionals, Cole Nusbaumer Knaflic. 2015.
  • Ted Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks, Akash Karia. 2015
  • Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince and Inspire, Paul Smith. 2012.
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